Bird House Properties — family-run estate agency
What this kind of site has to do
Independent agencies compete with portals and chains on the same streets. Static listing photos don't differentiate, and the moment that matters — winning the instruction — hinges on getting sellers to book a valuation.
The approach
Listings lead with full video tours rather than stills, buy/rent/sell split into distinct workflows, and calculators for mortgage, stamp duty and rental yield keep buyers on-site. A 'Book a free valuation' CTA and online form run through the whole journey, backed by accreditation badges and Google reviews.
What the study demonstrates
A modern, trust-signalled agency site (Property Redress, Client Money Protect, Rightmove/OnTheMarket): WebP-optimised imagery, video-led listings, a seller-focused valuation funnel, and self-serve calculators that qualify buyers before contact.
