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Different markets, different jobs to do.

A website is a tool with a job. The job changes by sector, so the build should too. Here's what we know about yours.

Nomad Ledger — multi-currency ledger for freelancers — live site

SaaS & technology

Trial-converting marketing sites for software teams

What the site has to do

A SaaS site has one job: turn a cold visitor into a trial or a demo booking before they open the next tab. That means explaining the product in one screen, proving it with specifics rather than adjectives, and keeping the pricing page honest enough that sales doesn't have to apologize for it.

What we build

Marketing sites with a clear argument per page, pricing pages that convert, CMS-backed changelogs and docs structure, and analytics wired from day one so you know which page earned the signup. Built on Next.js, shipped in 2–6 weeks depending on tier.

Selected work

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SCREE — high-altitude outdoor gear — live site

E-commerce & retail

Fast, mobile-first storefronts that don't leak checkouts

What the site has to do

An online store lives or dies on mobile speed and checkout trust. Most abandoned carts aren't a pricing problem; they're a slow product page, a surprise shipping cost, or a checkout that asks one question too many.

What we build

Storefronts on Shopify or headless stacks with product pages that load in under two seconds on a phone, structured product data for Google Shopping, and a checkout path we've stripped of every unnecessary step. Popular with Australian retailers who are tired of agency lock-in.

Selected work

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Latif Solicitors — UK immigration law — live site

Professional services

Credibility-first sites for firms that sell expertise

What the site has to do

When the product is expertise, the site has to do what a referral does: establish that you're serious, show the work, and make the first conversation easy to start. Visitors arrive comparing three firms; the site's job is to be the one they email.

What we build

Sites with real case-result structures, team pages that put actual expertise forward, and inquiry forms that qualify without interrogating. Clear information architecture over cleverness.

Selected work

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Rihlah — East Java guided tours — live site

Hospitality & travel

Booking-path design for hotels, venues, and operators

What the site has to do

Hospitality sites are browsed at 11pm on a phone by someone imagining themselves there. The site has to carry atmosphere without drowning the one thing that matters: a booking path that works in three taps.

What we build

Image-led designs with disciplined performance budgets, booking-engine integrations that don't dump guests onto a third-party page that looks nothing like your brand, and location pages built for how people actually search.

Selected work

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Two Rivers Dentistry — family & cosmetic dental — live site

Health & wellness

Accessible, trustworthy sites for clinics and practitioners

What the site has to do

Health sites are read by people who are worried, in a hurry, or both. Trust is the whole game: clear credentials, plain language, privacy handled visibly, and intake that doesn't feel like paperwork.

What we build

WCAG-accessible sites with intake and booking flows designed for anxious readers, privacy-conscious form handling, and content structures that answer the questions patients actually type into Google.

Selected work

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Demon Car Detailing — detailing & ceramic coating — live site

Local & trade services

Lead-generating sites for trade, home, and automotive businesses

What the site has to do

Trade and local-service businesses live on the phone ringing and the quote form filling in. Buyers aren't comparing credentials for an hour; they decide in minutes whether you look reliable, whether you cover their area, and how quickly they can get a price.

What we build

Fast, proof-led sites that show real before-and-afters and stated service areas, put pricing or a quote request on every screen, and route visitors to call, WhatsApp, or a form in one tap. Built mobile-first for seasonal demand, on Next.js.

Selected work

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Almanac — see your whole year of money — live site

Finance

Precise, compliant sites for advisories and fintech

What the site has to do

Finance visitors are evaluating whether you can be trusted with money, and they decide fast. The site has to be precise, quick, and calm. Vague claims and stock-photo handshakes actively cost credibility here.

What we build

Sites with disclosure-aware content structures, performance that signals engineering competence, and design restrained enough to be believed. We build for review processes: every page state documented, every claim sourced from you.

Selected work

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Don't see your sector?

The disciplines transfer. Tell us what your site has to do and we'll tell you how we'd build it.

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Or email us directly: themeridianwebagency@gmail.com