Hearthside Family Dental — one dental home for every age
What this kind of site has to do
Family dental sites are read by busy parents and nervous adults weighing cost, trust and convenience. A single-dentist practice's whole advantage — every generation sees the same doctor — is easy to lose inside a generic clinic template, and juggling separate appointments for every child is its own reason to put off booking.
The approach
The site leads with family block booking — everyone seen back-to-back in one trip — and a 'meet your dentist' story that makes the one-doctor continuity tangible. Care is grouped into six clear categories from general and kids' dentistry to cosmetic and periodontics, and patient resources — insurance, a family membership plan, financing, forms — sit one click from every page. Saturday family mornings and a phone number repeated site-wide keep the path to booking short.
What the study demonstrates
An approachable, accessible practice site: a warm palette, a clear 'meet the dentist' narrative, transparent insurance and membership information, and a low-friction booking path designed for the whole family at once.
The number this site is built to move
Family block-booking requests from the booking form.
What we'd A/B test first
Leading with family block booking vs. leading with the dentist's story.
