Nomad Ledger — multi-currency ledger for freelancers
What this kind of site has to do
Cross-border freelancers juggle income across several currencies and jurisdictions, and generic accounting tools treat each as a separate, manually reconciled account. The result is a picture of your money that's always slightly out of date.
The approach
The product centres on a single multi-currency ledger with near real-time reconciliation, weekly residency summaries showing where income landed and what each jurisdiction expects, and account connection to pull transactions in. The marketing site keeps one plain claim per screen across Features, Pricing, Security, and a live changelog.
What the study demonstrates
A SaaS marketing site and product surface that explain a genuinely complex tool without jargon: 'active, plain, no filler', a published changelog that signals active development, and a security page that answers the first question every finance buyer asks.
The number this site is built to move
Visitor-to-signup rate from the one-claim-per-screen marketing pages.
What we'd A/B test first
Linking the Security page from the hero vs. leaving it in the main navigation only.
