Basm — headphones, earbuds and speakers
What this kind of site has to do
Audio is a crowded, spec-driven category where every brand promises the same battery life and noise cancelling. A small lineup has to feel like a brand worth choosing, not a spec sheet, and the flagship headphone has to justify its price over the cheaper buds sitting beside it.
The approach
The hero sends visitors two ways: shop the lineup or build your Halo. The configurator lets buyers pick a shell, band, glow ring and hand-painted finish, shows the price update live, and spins the result in 3D before it goes in the cart. A story section 'street-tests' each product in Bangkok, New York and Chongqing with the specs that matter there, and free shipping and a two-year warranty sit above every page.
What the study demonstrates
A loud, personality-led storefront that sells a small range on character: a live 3D configurator for the flagship, one-tap add-to-cart for everything else, city stories that turn specs into scenes, and a drop-alert signup for new colorways.
The number this site is built to move
Configurator-to-cart rate for the Halo.
What we'd A/B test first
'Build your Halo' vs. 'Shop the lineup' as the primary hero action.
