Pecan Hollow — landscape design & build, Texas Hill Country
What this kind of site has to do
Landscape buyers are spending five figures on something they can't see until it's built, and most of them have heard about a contractor whose quote doubled halfway through. The site has to show finished work, make the price feel safe, and rank in every Hill Country town the crews actually cover.
The approach
The hero leads with 'designed and built by one team' over a full-bleed Hill Country photo, with the Google rating, a free site walk and a fixed-price, 3-year-warranty promise in view. Services and finished projects are photo-led case studies, every service area gets its own page, and the landscape-design service includes an interactive 3D plan with layer toggles and day/night lighting that loads only when a visitor reaches for it. The owner edits projects, reviews, blog posts and the seasonal banner in a built-in CMS.
What the study demonstrates
A calm, professional build that sells certainty: fixed itemized pricing, a stated warranty, project case studies, city pages with structured data, and 'Get a free quote' on every screen. Every route is statically generated, and the 3D viewer never enters first-load JavaScript.
The number this site is built to move
Quote and site-walk requests per visit.
What we'd A/B test first
Fixed-price promise vs. finished-project photos as the lead hero message.
