Doorstep — family-run estate agents
What this kind of site has to do
Independent agencies compete with portals and chains on the same streets. Static listing photos don't set them apart, and the moment that matters, winning the instruction, depends on getting sellers to book a valuation.
The approach
The hero pairs an area-and-tenure property search with a 'Book a free valuation' CTA and a phone number, and names the two owners who'll handle the sale. Listings lead with front-door video tours, buy, rent, sell and landlords each get their own path, and mortgage, stamp duty and rental-yield calculators keep buyers on-site.
What the study demonstrates
A warm, personal agency site that sells the small-firm advantage: named people instead of a call centre, typical offer-to-completion times stated up front, video-led listings, and a valuation funnel that runs through every page.
The number this site is built to move
Valuation bookings from seller visitors.
What we'd A/B test first
Property search vs. 'Book a free valuation' as the dominant hero action.
