Cypress Landscaping — landscaping & snow removal
What this kind of site has to do
Landscaping demand is seasonal and split across very different jobs — a spring install, year-round lawn care, 24/7 winter snow removal. The site has to make a broad range legible and route every visitor to a free estimate fast.
The approach
Four service pillars — landscaping, lawn care, snow removal, grounds maintenance — each get a clear card and page, service areas are stated up front, and a four-step journey (contact → free estimate → schedule → ongoing) sets expectations. Quote CTAs repeat throughout.
What the study demonstrates
A clean, professional site that reads as reliable: 30-year / A+ BBB trust signals, clearly bounded service areas, seasonal service clarity, and a consistent free-estimate funnel.
