Latif Solicitors — UK immigration law
What this kind of site has to do
Immigration clients are anxious, high-stakes, and comparing firms fast. They need to trust a named solicitor before they'll pick up the phone, and vague 'we handle all matters' copy reads as evasion at exactly the wrong moment.
The approach
The site puts the principal solicitor front and centre, structures every service around a 'Consultation → Preparation → Submission & Outcome' workflow, and surfaces credibility where decisions are made — SRA regulation, a 5.0 review rating, years in practice. Conversion stays low-friction: call now, book a consultation, make an enquiry.
What the study demonstrates
A clear, accessible practice site that does what a referral does: full coverage of visa, settlement and appeal routes, transparent pricing, and free-consultation CTAs that turn worried visitors into enquiries.
